Just this week, ERIK’S opened our newest Milwaukee bike, snowboard and skateboard shop at 1819 E Kenilworth Place on Milwaukee’s Lower East Side. This exciting new location is conveniently located near the University of Wisconsin – Milwaukee campus and our expert staff want to get you out on a bike, snowboard, skateboard, or keep the bike you have working great!
We offer Same Day Service on most bike repairs to keep you rolling and whether you’re just getting into cycling or are already passionate. Let ERIK’S Milwaukee staff get you set for commuting, mountain biking, road riding and more! We’ll help you find the ideal skateboard, longboard or scooter for cruising campus too! ERIK’S on Kenilworth Place also stocks all the latest apparel and accessories from Burton Snowboards to keep you looking good and staying warm this fall. Continue reading
Tag Archives: Milwaukee
Tour of America’s Dairyland Report
This past weekend found the Regional Race Team in Wisconsin for events related to the Tour of America’s Dairyland (ToAD). Taking place annually in SE Wisconsin, ToAD is one of the premier cycling events for Midwest Racers. The weekend also was the first race for the Women’s Racing Program. Read on for more reports from the weekend as well as a photo gallery at the end!
East Troy (June 20th)
From Matt Peterson: Decided to head down a day early and do the 2/3 race in east Troy. Pretty strait forward six-corner course and despite a few teams being present no one had any interest in making a race happen the whole time. Surfed the wheels at the front the whole race and jumped onto the Chicago Wheelmen leadout at the end with only a bit of jostling. Started the sprint a bit late but managed to hang on for fifth.
Maya:
Another race report from East Troy: The women’s 3/4 race got off to a fast start. I worked my way to the front and tried to stay there. A lot of women were surging up on the corners, but I was able to keep fighting back to maintain good position despite a few sketchy corners. Got into a good position heading into the final corner and sprinted for 4th, which definitely exceeded my expectations.
Giro D’Grafton Race Report (June 21)
Erik’s team fielded riders in both the 2/3 race and the Master’s 35+ 1/2 race. In the 2/3 race we had Matt Petersen and Andrew Hellpap line up with over 100 riders to ride the eight-corner course. Matt rode the front of the race and put his nose in the wind several times either pulling back other riders or trying to amp the pace and create a bit of a separation. Towards the back half of the race, Andrew was caught behind a crash in the field and lost contact with the main group. At the same time, two riders snuck away and there was disorganization at the front with no one team willing to chase them down. In the end, the two riders held their lead into the last lap and sprinted it out for 1st and 2nd. The rest of group had to fight for 3rd. Matt finished 13th while Andrew hung in to finish off the race.
Master’s 1/2
Laszlo Alberti, Marc Kermisch, Michael Mardosz, Ben Schinke and Brady Prenzlow all lined up for the Master’s race with 70 other riders. The race got off to a fast start, but settled in to a reasonable pace. We were a bit spread out throughout the group, with Laz sitting top 10, Ben, Marc, and Brady sitting top 30 and Michael just behind. Laz did an awesome job winning a few primes, taking home $150.00. The group stayed together throughout the race with nothing getting off the front. Coming into the last few corners, Intelligensia moved to the front to set-up a sprint train. They swept the last corner inside to outside pinching a rider on the outside who ended up going down. Brady, Ben and Michael snuck through on the inside and Laz was ahead of the crash. As usual Marc “Crash” Kermisch had to lock up his brakes and hit the deck. Though only minor scrapes where to be had and he was able to get back on the bike and finish. Laz rode to a hard rough 7th place, Brady finished top 20 and the rest of rolled in. All in all a good day of racing.
Waukesha Criterium Report (June 22) [From Laszlo].
Once again we had folks in the Womens 3/4 Mens 2/3 and Masters 35 1/2. Maya started out the day for Erik’s riding strong all day at the front. Finishing up mid pack by the end of a hot and humid day. Great effort Maya. During the mens 2/3 race Rob and Andrew started. Rob got to the front with a good starting position while Andrew rolled up to the back as the race got underway. With 100-plus riders it was a tough race to move up. Rob rode strong consistently staying in the top 1/4 of the race and chased a few errant breaks down once they were close enough.
During the Masters race Laszlo, Brady, Ben and Marc rode. Laszlo and Ben went to the front right away knowing that the tight corners were a place to be well positioned as well as the first uphill. Right from the start there were attempts to break away. This made it next to impossible to move up. At the start Laszlo and Ben covered multiple attacks with some having the key players present. After chasing one of the last serious attacks Ben’s seat came loose and he was forced to retire. Ben had the legs today but the equipment didn’t cooperate. Marc came up multiple times and kept the pace hot in a very hot 90-degree day. The tar in the corners made for an interesting dynamic including the second to last corner, which was on a quick downhill 85-degree turn. There were prime laps but not as many so the consensus was to go for the podium. After chasing one prime and successfully crossing the line first Laszlo put some distance between him and the pack along with intelgencia rider Billy. We rode consistently for 10 laps with a large contingent blocking behind us. At one point we had 20 seconds on the group and were out of site. Eventually the pack got itchy and we were brought back with 11 to go. At this point it was critical to stay to the front. With 5 to go people were diving corners and the tar became even more slippery. It was getting punchy to stay in the front. With one to go strong man Albertus Rholing attacked up the hill after corner 1 with 4 of us following. He did get a gap on me and another rider from XXX whom I knew would close the gap. I followed his wheel into the second last corner with Albertus riding very strong on the front. The sprint started early which was good as we had a drag race to the finish. In the end it was Inteligencia with a good margin for first but it was too close to call for second. Eventually it would show the Inteligentsia and Erik’s Bike shop would be 2 and 3. After being in the early break it was a good result and a podium is always nice on the final day of racing. A little Wisconsin cheese is always a fun gift. Sometime soon we will have another cow jersey, but for now back to training and the all-new banana diet.
Women’s Ride Day at Erik’s! – Join us May 31st
It’s time again for the Specialized Women’s ride Day at Erik’s! Erik’s has some great route options available for this year’s women’s ride day, with various rides in Minneapolis/Saint Paul and Milwaukee. We’ve got rides for new riders and experienced riders alike, for mountain bikers, road bikers and casual riders who love coffee! See the schedule below and RSVP via Facebook or show up to ride on May 31st. See you there!
Women’s Ride Day – Eagan – MN
When: Saturday, May 31st, 10am
Where: Erik’s Eagan Store
Description: Join Heidi out of our Eagan store for a casual ride up to Harriet Island and back. This ride will be a no-drop ride, 11-15 MPH and around 18 miles in length. Whether you’re new to group rides, or looking for some new riding partners, you’ll have a blast on this ride!
RSVP: Join this Ride on Facebook!
Women’s Ride Day – Minneapolis – MN
When: Saturday, May 31st, 10am
Where: Minnehaha Falls Park
Description: Join Morgan for a ride on the Mississippi River Trail into downtown Minneapolis – we’ll then ride along the Cedar Lake Trail and back to the Minnehaha Falls area and Sea Salt for a break. Enjoy the post-ride with your new friends and some food and drink if you would like!
RSVP: Join this Ride on Facebook!
Women’s Ride Day – Vadnais Heights – MN
When: Saturday, May 31st, 10am
Where: Erik’s Vandais Heights Store
Description: Come Join Renee for the Tour De French Roast as she likes to call it. A scenic road ride (no-drop of course) followed by a coffee break near the end. What’s not to love about this Saturday morning?
RSVP: Join this Ride on Facebook!
Women’s Ride Day – Whitefish Bay – WI
When: Saturday, May 31st, 10:30am
Where: Erik’s Whitefish Bay Store
Description: Join Erik’s Ambassador, Christine for a no-drop Ride out of our Whitefish Bay store. We’ll ride the Oak Leaf Trail into Downtown and back. If everyone is interested, we may stop for refreshments along the way.
RSVP: Join this Ride on Facebook!
Women’s Ride Day – Hoyt Park MTB Trails – WI
When: Saturday, May 31st, 2pm
Where: Hoyt Park MTB Trails
Description: Join Becky at the Hoyt Park MTB trails for a casual MTB ride. Ride will begin at 2 PM, so show up ready to ride. Whether you’re new to Mountain biking or looking for other women to ride with, we would love to have you!
RSVP: Join this Ride on Facebook!
Erik’s Announces plans for a Grafton, Wisconsin Location
Erik’s Bike Shop Announces The Future Opening Of Our New Location In Grafton, Wisconsin.
Grafton, WI, October 17, 2013 – Erik’s is pleased to announce the plan to open our newest shop to be located in Grafton, Wisconsin. Situated just north of Milwaukee, the new location is only a 20-minute drive (or a 17 mile bike ride on the Interurban Trail) from our recently opened Whitefish Bay location.
Erik’s has purchased the commercial property and remaining inventory of Grafton Ski & Cyclery, which had occupied 1275 Washington Street in Grafton, Wisconsin. Grafton Ski & Cyclery has shut down and is no longer in business.
A liquidation sale of the remaining Grafton Ski & Cyclery inventory, which will be open to the public, is planned for October 30th-November 3rd. Following the liquidation, the doors will close until December when Erik’s plans to open their all-new Grafton location in the same commercial space.
Owner and Founder, Erik Saltvold, is very excited for the opportunity to open in Grafton. ‘Grafton is a beautiful community, we look forward to getting the new location opened to serve Grafton and it’s surrounding communities”
For more information regarding the inventory liquidation, visit http://www.graftonskiandcyclery.com
Erik’s, established in 1977, already operates a collection of 20 shops in Wisconsin and Minnesota and is recognized as a leading specialty retailer and service provider to the ski, snowboard and cycling markets.
Erik’s, represents top ski brands including K2, Line, Fisher and Elan; snowboard brands Ride, K2, Lib Tech, Roxy and Gnu; cycling brands Specialized, Raleigh, Wilier, FIT, and Haro. Erik’s also offers a full selection of apparel, accessories and service items.
John O’Connor, VP USA Sales at K2 Sports states ‘K2 sees Erik’s as one of the most progressive and customer-centric retailers in the industry; their commitment to staff education, service and overall customer experience is second to none.’
About Erik’s
Erik Saltvold, founded Erik’s in a red barn behind his parents home in 1977 and was only 13-years-old when he started the business. Erik’s now operates 20 locations in Minnesota and Wisconsin specializing in the sales and service of bicycles, downhill skis, and board sports. Since his humble beginnings, as the staff member, Erik has seen his business grow to over 300 employees. Erik’s has won numerous industry awards including repeated Gold Star Retailer awards and was also voted USA’s Number One Bike Shop.
For more information on Erik’s locations, products, services and community support, please visit shoperiks.com.
Erik’s Opens New Location in Whitefish Bay, Wisconsin
We are excited to announce that this past Saturday, September 28th, Erik’s opened our 20th location in the Milwaukee, Wisconsin suburb of Whitefish Bay. Located at 151 East Silver Spring Drive, our newest location was renovated to be a 10,000 square foot, state-of-the-art bicycle sales and service shop.
With great riding opportunities nearby including the Oak Leaf Trail, beautiful Lake Drive and more, our shop is conveniently located and ready to serve bicyclists of all ability levels. Trained staff want to get you on the right bike and keep you rolling with our Same Day Service on many repairs and adjustments. The Whitefish location will stock Specialized, Raleigh and Wilier bicycles as well as clothing and accessories including Endura, Assos, Twin Six and more.
With winter on the way and great opportunities for skiing and boarding in the Milwaukee area, we have all the gear to get you out an enjoying winter, with skis from Fischer, K2 and Elan and snowboards from Ride, K2, Roxy and Gnu. All new skis and boards come with professional set up and waxing, and we can keep your gear turning great year after year.
Stop in and see us some time! For more information about Whitefish Bay or any of our other locations, please visit http://www.eriksbikeshop.com
New Store Locations Coming Soon – MN and WI
Stay tuned for more information on opening dates – we hope you’ll visit the staff at Whitefish Bay on your next ride!
If you haven’t heard the news already, we’re getting ready to add two new stores into the mix. The first, in Whitefish Bay just outside of Milwaukee, Wisconsin is a great location for us. With 3 stores currently in Madison, we found that a number of our customers were traveling to visit our stores from more than just within Madison. The store, which is just blocks from Lake Michigan is in a great community with great riding as well! We’re excited to bring our service and expertise to the Milwaukee area and plan to open later this summer.
The second addition, on Ford Parkway in Saint Paul, Minnesota will be located in the old Ray Busch union hall. Because of the recent change from the Ford Motors Plant closure, the Star Tribune and Line Media have both written articles. Located on the border of Minneapolis and Saint Paul, and right near the Mississippi River Parkway, the area is also home to some of the best bicycling in the Twin Cities! Currently, a late summer opening is planned. In both the Ford Parkway and Whitefish Bay Locations, we have some new design ideas planned to improve customer experience in the stores.
Please stay tuned for more information on opening dates for the stores.
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